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The Online Hub for Book Publishers

Today, publishers are looking for a new way to invest substantially in business systems. Publishers need to make a long-term investment in new systems that let them promote and sell their books online. At this point, publishing becomes all about finding audiences for authors' works, while audiences are living mainly in an online format. Here are some more considerations in the regards:

  • BookNet Canada states that reader awareness of books via offline and online channels has become equally. In other words, 50% of all book use takes place via online resources such as online stores, social channels, or other community sites.
  • 42% of book recommendations followed by readers are now delivered via online channels. Word-of-mouth and personal recommendations have become a powerful indicator of the extent to which dialogues about books have turned into an online format.
  • 48% of respondents' book purchases are made on the Internet, meaning the growing dominance of online sales channels. This fact is also closely associated with pricing, service policies, stock availability, and user experience, whether it comes to Libros de Fantasia or any other content.

The e-book on BookNet is not the most prominent digital transformation in book publishing. Still, it is the great extent to which exploration of books has now turned into an online format. For most Canadian publishers, it means an urgent need for investments in the following fields:

  1. Increased efficiency in analyzing bibliographic data. While most companies have invested in improving the ONIX data they supply to trade resources, these data feeds are not properly integrated into publishers' online platforms.
  2. Improved operations across all mobile and desktop devices are enabled by the new standards for website engineering. 55% of all Internet users are accessing ebooks via mobile devices, so consumer expectations in this respect are quite transparent. Book buyers want to be able to browse, share, and download books on mobile devices fast and easily.
  3. Improved user experience is shaped by new customer experience and service norms developed by the leading online booksellers. Most publishers have immense space to expand their direct sales via their own websites.
  4. Increased effectiveness in terms of reader involvement and direct sales processing. The operating context for every publishing resource is associated with its capacity.

 

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